BeyondWordz/Localization Services

  Most professionals are aware that localization is an effective way of connecting with the broader market i.e. going global and propelling into new markets. Compared to other translation projects, localized multimedia can showcase one’s product in no time, to their target audience in their mother tongue. What is meant by Multimedia Localization? We humans consume multimedia entertainment every day and in large quantities. Be it watching the IPL live commentary on a website, or watching the videos of famous singers on YouTube; people from across the globe expect that they are going to consume these kinds of content in their native languages. Hence, it becomes imperative for humans themselves, to channel content in such a manner so that it becomes easy to communicate and understand at a global scale. To sum it up, multimedia localization, in business, is the methodology of modifying content to fit the requirements, social norms, and cultural aspects of the new target market segment....

In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made.  But it’s not mere brand names that don’t translate well into other languages. This is where content localization comes into the picture and where big players in the market opt for the best content localization solutions .  The best content translation services will instill a practice in one’s website or application where the respective content resonates with a specific place and culture. This includes translating it to the native language, presenting the existing website/application’s content in a culturally sensitive methodology, and adjusting one’s overall global marketing strategy. After all, we have to understand that foreign lands and their culture won’t fit content based on where we are residing neither...