Why do Localized Software Sell More?

 



This is the age where mobile and web apps have penetrated every aspect of society. One cannot even live a single day of their life without using a mobile or web app. The outcome is that the software development sector is booming. This also means that the competition among software development studios is more cutthroat than ever, making software localization part and parcel of running a business in this sector.

The reason is simple to understand.

Software localization services help software development studios offer their local, national, and international users a seamless and consistent user experience (UX), all while ensuring the software conforms to the nuances of the target market segment, such as its culture, religious sentiment, political scenario, and even local IT norms.

Why does localized software sell more?

As per the professional opinion of a quality assurance expert overseeing the software localization services offered by BeyondWordz,
Importance Of Software Localization In The Current Corporate World , several reasons allow localized software to sell more than its non-localized counterparts. Some of the most compelling reasons are mentioned in the sections below.

Also read Importance Of Software Localization In The Current Corporate World .

The user base remains loyal.

The user base of a localized app or software would remain loyal to the same as, in the eyes of the average user, localized software that respects the culture of a target market segment by designing the UI and offering the UX of the app in the local languages is worth keeping on their phones, tablets, and computers. Furthermore, localized software is also more capable of retaining the attention of its user base by using local languages, thereby strengthening their loyalty in the process!

Localized software acquires users faster.

One might think that most of the internet is based on content written in English, but that is not the case. Consider the following facts:

In the second half of the year 2020, 8 out of 10 app downloads were made from target market segments where English is not even spoken or used in both non-official and official communications.

What does the above section mean?

Well, if an app development studio wants its latest app to acquire a user base quickly before its rival, then the app has to be localized. The outcome will be simple. The app, with backing from the localization services in India offered by revered language service providers, when deployed in countries like China, will be downloaded in huge numbers, and at the same time, the app development studio will be making profits from the app readily.

How much do software localization services cost?

Software localization services cost depends on the project requirements. For instance, if the language service provider selected for the project has to involve a majority of their resources as the target market segment is complex, such as the Chinese market or the Middle Eastern market, then the cost would go up. The reason is simple. There are a lot of cultural, political, and social norms that software localization experts have to work within in order to ensure that the software doesn’t get banned in China or a Middle Eastern nation.

Another aspect that can increase or decrease the cost of a software localization project is the target language. For instance, you would not need to spend a lot of money if you wanted to localize your software for the target market segments where Spanish is the primary language. However, you would have to spend a lot of money to localize your software for target market segments where the primary language for official and unofficial communication is Icelandic—a pretty complex language, to be honest!

For detailed insights into the cost of software localization services, it would be best to book an appointment with the experts at BeyondWordz.

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