A Breakdown Of App Localization And Its Costs In 2023

 

App Localization Services



Are you having difficulty localizing your app? Do you want to dig deep into app localization and grow your business faster? Are you aware of the localization costs? If your answers to the above questions are “yes,” then keep reading the blog.

As per the latest data from GSMA Intelligence, there are 5.44 billion unique mobile phone users in the world today. These users are currently growing at a rate of 3.2% per year. To reach such a large audience, businesses these days are opting for app localization services.

If you have not yet localized your app, then this blog is for you. In this blog, we’ll learn about the cost of app localization, its benefits, building an effective localization strategy, and much more. So, let’s get started!

App localization is very helpful when expanding your app to new regions or markets. It helps you break the language and cultural barriers to reach your target audience. Now, you might be wondering: Will this service be pocket-heavy? Let’s find out.

Average cost to localize an app

Freelancers, on average, charge around $0.06–$0.15 per word and $20–$40 per hour. The cost depends on various factors like word count, text repetitions, language specialization, project complexity, the region of the freelancer, and much more.

How is the cost calculated?

The cost of localization is derived by calculating the total number of words in the project and then multiplying it by the rate per word.

We suggest you perform localization testing once you are done with app localization to check whether the text looks good or not. Depending on the language, localization testing may cost around $16–38 per hour.

To get a rough idea of pricing based on different languages, let’s take a look at gaming app localization: (Extracted from allcorrectgames.com)

Language pair for localization-

Rate per word, USD

English to Russian

0.07–0.08 USD

English to French, German, Spanish, and Hindi

0.13–0.14 USD

English to Italian and Greek

0.12–0.14 USD

Chinese to Russian

0.07–0.08 USD

English to Chinese and Japanese

0.13–0.15 USD

How long does the localization take?

For instance, for 10,000 words, localization may take a week or so.

7 killer benefits of app localization to boost your business

  1. International reach
  2. Greater visibility
  3. Competitive advantage
  4. Increased sales and downloads
  5. Guaranteed ROI
  6. better engagement level
  7. improved user experience

According to the Distimo report, app localization leads to 128% more downloads per country and 26% more revenue (for each country) within a week.

Building an effective localization strategy

  1. You need to consider the following steps to develop a solid strategy:
  2. Who is your target market?
  3. What is your localization budget?
  4. By when do you want the project to be completed?
  5. How will you assure quality?
  6. How will you track the entire project?
  7. Are you open to localization testing?
  8. What are your project’s success criteria?

Answer these questions to derive a solid plan before proceeding with the localization Services. This will help you set a realistic goal.

Sum Up

Do you want to tap new markets by localizing your app? What challenges are you facing? Which regions are you targeting? We’d love to know more and help you enter global markets quickly with our app localization services.

BeyondWordz specializes in app localization services and has 35+ years of industry experience. Contact us to localize your app and grow your business exponentially.

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App Localization Process
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