What is the Significance of Localization in Gaming App Development?

 


Localization is the norm in every sector of the global economy. However, the prominence of localization is second to none when one considers the entertainment sector. Without localization, target audiences of the world would not have access to entertainment mediums such as games from prominent and independent game development studios.

Hence, it is no surprise that the significance of localization services in gaming app development is second to none. This blog in the following sections will try to shine a light on some reasons that have made game localization the part and parcel of modern game development projects.

Let’s begin, shall we!?

Localized games appear ‘relevant’ to gamers

With the help of app localization services for independent game developers and major game development studios can ensure that their game titles appear as ‘relevant’ to gamers from the moment the titles hit the digital shelves. Non-localized games always have a hard time to intrigue gamers and the result is that if gamers are not intrigued then a newly launched game is non-existent in the eyes of the global gaming community. 

The reason is simple. 

Most casual gamers watch gameplays from their favorite gamer’s YouTube channel. If a prominent gamer doesn’t review a game then casual gamers would not even know about the existence of a game. The result is simple. Even a well-made, story-driven game will find it hard to make a dent in the gaming industry and result in a catastrophic loss for independent game developers or prominent game development studios.

Not everyone speaks, understands or is comfortable with the English language

Most game developers and game development studios, independent or sponsored choose to develop games with English being the primary language for the game’s –

  • UI
  • Subtitles and
  • Dialogues.

Sure a game that has been developed with English as the primary language can reach a large chunk of the global audience. But the game would still need to be localized as in the global population of 7.8+ billion, less than 1.35 billion speak, understand or are comfortable with the English language. Hence, to reach the untapped target audience segments, game developers and game development studios need to work with prominent Language Service Providers proficient in game app localization services.

Localized games offer an unhindered gaming experience

With the help of game localization services in Mumbai or in any other location for that matter, game developers and game development studios can ensure that their game titles offer an unhindered gaming experience to gamers. Games that offer unhindered gameplays to gamers usually do well in terms of market prominence, download rates, logged gaming hours, in-game purchase frequencies, etc.

Localized games retain the attention of gamers

When game developers and game development studios partner up with a critically acclaimed game localization company the former literally puts their game titles on the fast track to success. The reason is simple. A localized game is more capable of retaining the attention of gamers when compared to game titles that are available in just a single linguistic or regional version.

Furthermore, with the help of game localization, game developers and development studios can keep regional gamers engaged by offering localized in-game events that crop up within the game’s UI around festivals that hold prominence in the region that is being targeted by the game developers or game development studio.

Conclusion

If the reader of this post is looking for a prominent game localization agency then they should consider contacting BeyondWordz. we are into localizing mobile, desktop, console, browser, and board games for the past 30 years. The language service provider has a stellar client base consisting of prominent game development studios and publishers. For more details, contact us 9324992412

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