BeyondWordz/Localization Services

  Localization is the norm in every sector of the global economy. However, the prominence of localization is second to none when one considers the entertainment sector. Without localization, target audiences of the world would not have access to entertainment mediums such as games from prominent and independent game development studios. Hence, it is no surprise that the significance of localization services in gaming app development is second to none. This blog in the following sections will try to shine a light on some reasons that have made game localization the part and parcel of modern game development projects. Let’s begin, shall we!? Localized games appear ‘relevant’ to gamers With the help of   app localization services   for   independent   game developers and major game development studios can ensure that their game titles appear as ‘relevant’ to gamers from the moment the titles hit the digital shelves. Non-localized games always have a hard time to in...

  Back in the nascent days of gaming, the gaming industry was often considered by investors as a niche sector with little to no hope for growth. This mentality has changed.  To put things into perspective, back in 2018, the global market size of the gaming industry stood at US$134.9 billion. This was an immense growth, especially when compared to the global market size of the gaming industry back in 2007 which stood at $9.5 billion. Fast forward to 2022, according to a report by the ESA, the current global market share of the gaming industry stands at $188 billion. It is evident from the above section that the growth rate of the global gaming industry isn’t going to stall any time soon. But, since the industry is highly competitive, game development studios have to make the best use of available promotional practices such as social media marketing, content marketing and localization. Back in the day, most consumers of gaming titles were located in Western nations. This has cha...